Founder and Designer of Matchstick Jewellery, Louise Carter was born in London and lives between Oxfordshire and London. Her life in fashion and design began 17 years ago building an International brand within the UK. As both a gifted businesswoman and stylist, she quickly progressed to spearhead their UK expansion as well as overseeing their art direction and styling for all photographic imagery. After 8 years Louise left to set up her own consultancy where she would successfully help overseas brands establish themselves in the UK.
After becoming widely regarded as one of the most sought after consultants in the industry, the British Fashion Council approached Louise in 2006 and she was appointed Show Director as a consultant for London Fashion Week.
Louise became a full time employee at the British Fashion Council In 2008 and was made Special Projects Manager.
In 2009, Louise was appointed Head of Events and took the lead on the creative planning and environment surrounding London Fashion Week’s move to Somerset House. As part of this role, Louise took on the management of the British Fashion Awards and was responsible for the planning and delivery of the British Fashion Council 25th Anniversary Celebrations.
Louise was responsible for scheduling London Fashion Week show calendar and was key to the development and growing designer profiles within London Fashion Week.
Between 2008-2012 Louise worked extensively in her role at the BFC on the Newgen designer support scheme with Contributing Editor to American Vogue and Ambassador of Emerging Talent Sarah Mower MBE to put in place a management panel, which has now become the most progressive designer support and business development scheme with worldwide recognition.
Louise was part of the management team developing specialist designer support schemes and chaired and co-chaired BFC panels for the Exhibition at LFW, BFC/Elle Talent Launch Pad, Estethica, Headonism curated by Stephen Jones and Rock Vaults curated by Stephen Webster.
In 2011, Louise was appointed Head of Development to look at opportunities to drive forward new and existing activity at the British Fashion Council. Louise Carter is recognised as an opinion former within the fashion industry as well as a visionary creative with their finger firmly on the London Fashion Pulse.
Louise left the British Fashion Council June 2012 to launch her own brand Matchstick Jewellery, a collection of charm pendants that reflects Louise’s personal life and her deep belief that the most precious things in life are the most simple and that home is where the heart is.